Terms of Service

Section 01

Definitions

In these Terms of Service, the following definitions apply:

• "FootiFlow," "we," "us," "our" means FootiFlow Media (Pty) Ltd, a company registered in the Republic of South Africa.
• "Client," "you," "your" means the law firm, attorney, advocate, or legal entity that engages FootiFlow's services.
• "Service Agreement" means the written agreement (proposal, contract, or statement of work) signed between FootiFlow and the Client governing the specific scope of services.
• "Services" means Meta Ads management, landing page development, lead tracking setup, and related digital marketing services as described in the Service Agreement.
• "Meta Ads" means advertising campaigns run on Meta Platforms, Inc.'s advertising network, including Facebook and Instagram.
• "Ad Spend" or "Platform Budget" means the advertising budget paid directly by the Client to Meta Platforms, Inc. for the placement of advertisements.
• "Management Retainer" means the monthly fee paid to FootiFlow for professional management, strategy, creative production, and reporting services.
• "Qualified Instruction" means an enquiry received from a prospective client that meets agreed qualification criteria (practice area, location, matter type) as specified in the Service Agreement.
• "LPC" means the Legal Practice Council of South Africa, established under the Legal Practice Act 28 of 2014.
• "POPIA" means the Protection of Personal Information Act No. 4 of 2013.
• "Intellectual Property" means all works, materials, creatives, copy, code, strategies, and content created by FootiFlow in connection with the Services.

Section 02

Acceptance of Terms

By using our website, submitting an enquiry, signing a Service Agreement, or otherwise engaging our Services, you confirm that you have read, understood, and agree to be bound by these Terms of Service and our Privacy Policy.

If you are engaging FootiFlow on behalf of a law firm or other entity, you represent and warrant that you have authority to bind that entity to these Terms. These Terms constitute a binding legal agreement between you and FootiFlow Media (Pty) Ltd.

We reserve the right to update these Terms from time to time. Changes will be notified to active clients by email and will be effective 14 days after notification. Continued use of our Services after that period constitutes acceptance of the updated Terms.

Section 03

Our Services

FootiFlow provides specialist digital marketing services exclusively for law firms, comprising:

3.1 Meta Ads Management

Strategy, audience targeting, creative production, campaign configuration, ongoing optimisation, and performance reporting for advertising campaigns on Facebook and Instagram.

3.2 Landing Page Development

Design and build of high-converting, LPC-compliant landing pages tied to specific Meta Ads campaigns and practice areas.

3.3 Lead Tracking & Infrastructure

Meta Pixel installation, conversion tracking configuration, CRM integration (where applicable), and automated lead notification systems.

3.4 Strategy & Reporting

Monthly or bi-weekly strategy calls, performance reports, cost-per-instruction analysis, and creative refresh recommendations.

Section 04

Service Agreement & Onboarding

Services commence upon execution of a written Service Agreement between FootiFlow and the Client. The Service Agreement will specify:

• The selected package tier (Starter / Growth / Dominant or custom)
• Monthly Management Retainer fee and any applicable setup fees
• Recommended minimum Meta Ad Spend budget
• Agreed practice area(s) and target geographic market
• Deliverables, timelines, and reporting schedule
• Any special conditions or additional terms

FootiFlow's standard launch velocity is 72 hours from onboarding completion — being the submission of all required materials by the Client (logo, brand assets, access credentials, and compliance approval). Delays caused by late material submission by the Client will extend the launch timeline accordingly and do not entitle the Client to any fee reduction.

Section 05

Fees & Payment

5.1 Management Retainer

The Management Retainer is invoiced monthly, in advance, on the 1st of each calendar month (or such other date as agreed in the Service Agreement). Payment is due within 7 calendar days of the invoice date.

5.2 Setup Fee

A one-time setup fee is charged at onboarding for the build-out of the Client Acquisition Engine infrastructure. The setup fee is due in full before campaign launch and is non-refundable once work has commenced.

5.3 Payment Methods

Invoices may be settled via EFT to FootiFlow's nominated bank account or via such other payment method as agreed. International clients may pay via wire transfer or agreed foreign currency settlement. Banking details will appear on each invoice.

5.4 Late Payment

Accounts outstanding beyond the payment due date will attract interest at the rate of 2% per month on the overdue balance, calculated from the due date. FootiFlow reserves the right to suspend Services without liability where payment is more than 14 calendar days overdue.

5.5 Price Adjustments

FootiFlow reserves the right to adjust its Management Retainer rates with 30 days' written notice to the Client. Price adjustments will not apply to amounts already invoiced.

5.6 Disputed Invoices

If you dispute an invoice, you must notify us in writing within 7 days of the invoice date, setting out the basis of the dispute. Undisputed amounts remain payable by the due date.

Section 06

Ad Spend & Platform Budget

The Client is solely responsible for:

• Setting up and funding a Meta Business Manager and associated ad account(s)
• Paying Meta directly for all ad placements at the agreed platform budget level
• Ensuring sufficient funds in the Meta ad account to maintain campaign continuity
• Any Meta platform fees, taxes, or charges levied by Meta Platforms, Inc.

FootiFlow recommends a minimum Meta Ad Spend of R5,000 per month for South African campaigns (or USD equivalent for international campaigns) to generate meaningful results. While we provide budget recommendations, the final Ad Spend decision rests with the Client.

FootiFlow is not liable for campaign interruptions, reduced performance, or lost opportunities arising from insufficient platform budget, account payment failures, or Meta account restrictions caused by the Client's conduct.

Section 07

Client Obligations

To enable FootiFlow to perform the Services effectively, the Client agrees to:

• Provide accurate, complete, and up-to-date information about the firm, its practice areas, and its target clients
• Grant FootiFlow timely access to the firm's Meta Business Manager, ad account, Facebook Page, and any other required platforms
• Supply brand assets (logo, approved imagery, colour guides) in required formats within agreed timelines
• Review and approve ad creative, copy, and landing page content within 3 business days of submission
• Respond promptly to leads and qualified instructions generated through our campaigns
• Notify FootiFlow immediately of any changes to practice areas, services offered, geographic focus, or regulatory status
• Ensure the firm's Meta Business Manager and ad account comply with Meta's Advertising Policies
• Not independently modify, pause, or interfere with live campaigns without prior written notification to FootiFlow

Failure to fulfil these obligations may result in delayed deliverables, reduced campaign performance, or suspension of Services. Such outcomes will not constitute a breach by FootiFlow and will not entitle the Client to any refund or fee reduction.

Section 08

LPC Compliance

8.1 FootiFlow's Compliance Commitment

FootiFlow applies its LPC Compliance Framework to all campaigns. Every ad creative, copy, landing page, and campaign structure is pre-audited against the Legal Practice Council Code of Conduct (published under the Legal Practice Act 28 of 2014) before launch. Our compliance framework addresses, among other things:

• Prohibition of misleading or false claims (LPC Code, Para. 7.2.3)
• Prohibition of disparagement or comparison with other practitioners (LPC Code, Para. 7.2.5)
• Prohibition of improper solicitation / "touting" (LPC Code, Para. 12.1)
• Truthful specialisation claims (LPC Code, Para. 8)
• Mandatory disclosures where applicable (LPC Code, Para. 15)

8.2 Client's Compliance Responsibility

Notwithstanding FootiFlow's compliance review, the Client remains solely responsible for ensuring that all marketing activities comply with applicable LPC regulations, the Legal Practice Act, and any directions from the LPC. FootiFlow's compliance review does not constitute legal advice and does not transfer regulatory responsibility to FootiFlow.

8.3 Client Approval

No campaign creative, landing page, or ad copy will be published without the Client's written approval. By approving materials, the Client confirms they are satisfied with the LPC compliance of those materials.

8.4 Fee Structure Compliance

FootiFlow's fees are charged for professional marketing, strategy, and creative services rendered. FootiFlow does not charge fees contingent on case acquisition, as a percentage of legal fees, or in any form that would constitute improper solicitation under LPC Para. 12.1.

Section 09

Intellectual Property

9.1 FootiFlow's IP

All strategies, methodologies, frameworks (including the Andromeda Creative Strategy and Client Acquisition Engine framework), templates, systems, and proprietary processes developed by FootiFlow remain the exclusive intellectual property of FootiFlow Media (Pty) Ltd, whether or not incorporated into work produced for the Client.

9.2 Campaign Deliverables

Ad creatives, copy, landing pages, and other materials produced specifically for a Client under a Service Agreement shall, upon full payment of all outstanding fees, be licensed to the Client for use in connection with that Client's legal practice. This licence is non-exclusive, non-transferable, and limited to the Client's own marketing use.

FootiFlow retains the right to use anonymised campaign performance data, creative concepts, and strategic frameworks for internal training, portfolio, and marketing purposes, provided no confidential Client information is disclosed.

9.3 Client Materials

The Client grants FootiFlow a non-exclusive licence to use the Client's logos, brand assets, images, and other materials solely for the purpose of performing the Services. The Client warrants that it owns or has the right to use all materials provided to FootiFlow.

Section 10

Confidentiality

Each party agrees to keep confidential all non-public information disclosed by the other party in connection with the Services ("Confidential Information"), and to use such information only for the purposes of performing or receiving the Services.

Confidential Information includes, but is not limited to: campaign strategies, performance data, pricing, client lists, business plans, financial information, and any information marked as confidential or which a reasonable person would understand to be confidential.

The obligations of confidentiality do not apply to information that:

• Is or becomes publicly known through no breach of these Terms
• Was known to the receiving party before disclosure
• Is independently developed by the receiving party without reference to the Confidential Information
• Is required to be disclosed by law, court order, or regulatory authority

Confidentiality obligations survive termination of the Service Agreement for a period of 3 years.

Section 11

Performance & Results

Digital advertising performance is influenced by factors outside FootiFlow's control, including but not limited to:

• Meta platform algorithm changes and policy updates
• Market conditions, competition, and seasonality
• The Client's responsiveness to and conversion of incoming leads
• Sufficiency of the Client's platform Ad Spend budget
• Quality and conversion rate of the Client's intake process
• Changes to the Client's practice areas, team, or capacity

FootiFlow commits to applying best-practice Meta Ads management, data-driven creative strategy, and continuous optimisation to maximise the Client's return on investment within these constraints.

Section 12

Limitation of Liability

To the fullest extent permitted by applicable South African law:

12.1 Exclusion of Indirect Loss

FootiFlow shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from or related to the Services, including loss of profits, loss of cases or instructions, loss of business opportunity, reputational damage, or loss of data, even if FootiFlow has been advised of the possibility of such damages.

12.2 Cap on Liability

FootiFlow's total aggregate liability to the Client for all claims arising from or related to the Services (whether in contract, delict, or otherwise) shall not exceed the total Management Retainer fees paid by the Client to FootiFlow in the three months immediately preceding the event giving rise to the claim.

12.3 Meta Platform Actions

FootiFlow is not liable for any account restrictions, ad disapprovals, account bans, or policy enforcement actions taken by Meta Platforms, Inc. against the Client's ad account, Business Manager, or Facebook Page, except where such actions directly result from FootiFlow's material non-compliance with Meta's advertising policies.

12.4 Force Majeure

Neither party shall be liable for failure or delay in performance caused by circumstances beyond reasonable control, including but not limited to: natural disasters, load shedding or power outages, internet outages, Meta platform outages, acts of government, pandemics, or civil unrest.

Section 13

Indemnification

The Client agrees to indemnify, defend, and hold harmless FootiFlow Media, its directors, employees, contractors, and agents from and against any claims, damages, penalties, fines, or expenses (including reasonable legal fees) arising from:

• The Client's breach of these Terms or any Service Agreement
• Any claim by the LPC or regulatory authority relating to the Client's advertising, including any challenge to LPC compliance of approved materials
• The Client's infringement of any third party's intellectual property, privacy rights, or other legal rights
• The Client's independent modification of campaigns, landing pages, or materials without FootiFlow's knowledge or consent
• Any inaccurate information, false claims, or misleading statements provided by the Client for inclusion in campaign materials
• The Client's failure to respond promptly to data subject requests or to comply with POPIA in respect of prospective client data generated through campaigns

Section 14

Term & Termination

14.1 Term

The Service Agreement commences on the date of signing and continues on a month-to-month basis unless a fixed term is specified. There is no minimum contract period unless expressly agreed in the Service Agreement.

14.2 Termination by Either Party

Either party may terminate the Service Agreement by providing 30 calendar days' written notice to the other party. During the notice period, the Client remains liable for the Management Retainer fee, and FootiFlow will continue to provide Services.

14.3 Termination for Cause

FootiFlow may terminate the Service Agreement immediately, without notice or liability, if:

• The Client fails to pay any undisputed invoice within 14 days of the due date
• The Client breaches any material term of these Terms or the Service Agreement and fails to remedy the breach within 10 business days of written notice
• The Client instructs FootiFlow to produce or publish content that FootiFlow reasonably believes violates LPC regulations or applicable law
• The Client's conduct exposes FootiFlow to legal, reputational, or regulatory risk
• The Client becomes insolvent, enters liquidation, or has a receiver appointed

14.4 Effect of Termination

Upon termination:

• All outstanding invoices become immediately due and payable
• FootiFlow will pause all active campaigns within 48 hours of the termination effective date
• FootiFlow will provide the Client with a final performance report and transfer access credentials to the Client's Meta ad accounts and Business Manager
• FootiFlow will retain campaign performance data and creative assets for the retention period specified in the Privacy Policy
• The setup fee is non-refundable under all circumstances
• Pro-rated refunds of pre-paid Management Retainer fees covering periods beyond the termination date will be issued within 14 days

Section 15

Dispute Resolution

15.1 Good-Faith Negotiation

In the event of any dispute arising from or related to these Terms or any Service Agreement, the parties agree to first attempt to resolve the matter through good-faith negotiation. Either party may initiate this process by providing written notice to the other party setting out the nature of the dispute.

15.2 Mediation

If the dispute is not resolved through negotiation within 20 business days of written notice, either party may refer the matter to mediation through the Arbitration Foundation of Southern Africa (AFSA) or such other mutually agreed mediator. The cost of mediation shall be shared equally unless otherwise agreed.

15.3 Arbitration

If mediation fails to resolve the dispute within 30 days of the mediator's appointment, the dispute shall be finally resolved by binding arbitration administered by AFSA in Bloemfontein, South Africa, under AFSA's rules. The arbitration shall be conducted in English and the arbitrator's award shall be final and binding.

15.4 Urgent Relief

Nothing in this clause prevents either party from seeking urgent or interim relief from a competent court to protect its rights, including interdict proceedings to prevent breach of confidentiality or intellectual property obligations.

Section 16

General Provisions

16.1 Governing Law

These Terms and all Service Agreements are governed by and construed in accordance with the laws of the Republic of South Africa. Subject to the dispute resolution process in Clause 15, the parties submit to the non-exclusive jurisdiction of the courts of the Republic of South Africa.

16.2 Entire Agreement

These Terms, together with the applicable Service Agreement and Privacy Policy, constitute the entire agreement between FootiFlow and the Client with respect to the Services and supersede all prior representations, discussions, and agreements relating thereto.

16.3 Severability

If any provision of these Terms is found by a competent authority to be unlawful, void, or unenforceable, that provision shall be severed from the remaining Terms, which shall continue in full force and effect.

16.4 Waiver

No failure or delay by either party in exercising any right under these Terms shall constitute a waiver of that right. A waiver must be in writing and signed by the waiving party to be effective.

16.5 Assignment

The Client may not assign, transfer, or sub-contract any of its rights or obligations under these Terms or any Service Agreement without FootiFlow's prior written consent. FootiFlow may assign its rights and obligations to a successor entity upon written notice to the Client.

16.6 Relationship of Parties

FootiFlow and the Client are independent contractors. Nothing in these Terms creates a partnership, joint venture, employment, or agency relationship between the parties. FootiFlow retains full discretion as to the manner and means of performing the Services.

16.7 Notices

All notices required under these Terms must be in writing and delivered by email to the addresses specified in the Service Agreement, or to info@footiflow.com for FootiFlow. Notices are effective upon confirmed receipt.

16.8 Consumer Protection Act

Where the Client qualifies as a "consumer" under the Consumer Protection Act 68 of 2008, nothing in these Terms is intended to limit the Client's rights thereunder. To the extent of any inconsistency, the provisions of the Consumer Protection Act shall prevail.

Section 17

Contact

If you have any questions, concerns, or requests relating to these Terms of Service, please contact us:

For billing or invoice disputes, please email info@footiflow.com with your firm name, invoice number, and a clear description of the dispute. We commit to acknowledging billing disputes within 2 business days.